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- » Peer Review Process
- » Publication Frequency
- » Open Access Policy
- » Archiving
Focus and Scope
Journal of Buying Behavior (BUBE) primarly aims to fill the gap between consumer buying behavior and corporate (industrial) buying behavior. While questionning or supporting the distinction between these two perspectives, BUBE also seeks a room for Small and Medium Enterprises (SMEs). From this perspective, it may consists of studies (all attributes, i.e. geography and culture, are included, but not mentioned here) about:
Audience-based Modeling Domain
- Consumer -Buying- Behavior
- Industrial (Corporate) Buying Behavior
- SME Buying Behavior
Need Drivers Domain
Execution Domain
- Rational (Normative) Buying/Procurement Behavior
- Impulse Buying/Procurement Behavior
- Conservative Buying/Procurement Behavior
Directly Interrelated Disciplines Domain
- Market/Marketing Research
- Market/Marketing Analysis
- Marketing Management
- Marketing Communications
- Procurement Management
- Policy Analysis/Management/Modeling
- Big Data & Decision Making Systems in Marketing/Procurement/Policy Modeling
We welcome papers -within this direction- in different forms, research papers, literature reviews, case studies and conceptual letters. BUBE is the first journal that adds value to PRS' interests in human behavior research, in particular of marketing field. It targets to serve decision makers, stakeholders including marketers, buyers, policy makers, as well as academicians.
Section Policies
Articles
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Peer Review Process
For articles with desk approval, BUBE aims to conclude the first round review in 1-3 months.
Publication Frequency
Initially, BUBE aims to be published twice per year.
Open Access Policy
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
Archiving
This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. More...