Editorial Policies

Focus and Scope

Journal of Buying Behavior (BUBE) primarly aims to fill the gap between consumer buying behavior and corporate (industrial) buying behavior. While questionning or supporting the distinction between these two perspectives, BUBE also seeks a room for Small and Medium Enterprises (SMEs). From this perspective, it may consists of studies (all attributes, i.e. geography and culture, are included, but not mentioned here) about:

Audience-based Modeling Domain

  • Consumer -Buying- Behavior
  • Industrial (Corporate) Buying Behavior
  • SME Buying Behavior

Need Drivers Domain

Execution Domain

  • Rational (Normative) Buying/Procurement Behavior
  • Impulse¬†Buying/Procurement Behavior
  • Conservative¬†Buying/Procurement Behavior

Directly Interrelated Disciplines Domain

  • Market/Marketing Research
  • Market/Marketing Analysis
  • Marketing Management
  • Marketing Communications
  • Procurement Management
  • Policy Analysis/Management/Modeling
  • Big Data & Decision Making Systems in Marketing/Procurement/Policy Modeling

We welcome papers -within this direction- in different forms, research papers, literature reviews, case studies and conceptual letters. BUBE is the first journal that adds value to PRS' interests in human behavior research, in particular of marketing field. It targets to serve decision makers, stakeholders including marketers, buyers, policy makers, as well as academicians.


Section Policies


Checked Open Submissions Checked Indexed Checked Peer Reviewed

Peer Review Process

For articles with desk approval, BUBE aims to conclude the first round review in 1-3 months.


Publication Frequency

Initially, BUBE aims to be published twice per year.


Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.



This journal utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration. More...