Prunz Research Society (PRS) is formed in New York/2012, by a group of researchers -including nobel prize winner university graduates- who aims to contribute to human behavior field, in respect of business, management, economics and finance domains. PRS is an attemptive movement that supports OJS (Open Journal Systems) initiation.
Journal of Buying Behavior
Journal of Buying Behavior (BUBE) primarly aims to fill the gap between consumer buying behavior and corporate (industrial) buying behavior. While questionning or supporting the distinction between these two perspectives, BUBE also seeks a room for Small and Medium Enterprises (SMEs).